It is obvious that if you want to get more leads and
generate more online business, you need to optimize your Ecommerce platform. To
turn your website into lead generation machine, ensure that the site has a
straightforward design, is user friendly and a good information source for your
visitors.
Here’s what you need to do to optimize your site:
Optimize
your Home Page
Irrespective of whether you are using B2C or B2B ecommerce platform,
if your homepage is not well-designed, it is sure to drive away visitors. With
homepage getting majority of traffic (more than 50% of all visitor traffic), one
simply cannot afford to keep the homepage crowded and confusing.
A welcoming site with a memorable navigation experience
can work wonders to maximize your lead generation efforts. You need to organize
your product images into categories, which makes it easier to understand and
moreover it simplifies the searching process.
Focused
Call-to-Action (CTA)
As we all know, calls to actions (CTAs) are often used
for lead generation. However, if you personalize your CTA, depending upon your
visitor’s past purchases it can certainly help to get more leads. So dynamic
content and on-page personalization is the key to attract leads and improve
conversions.
Also, you can place multiple CTAs at various locations of
your site such as side bar and right above the comments. This too can greatly
enhance results. So you might have designed you site from the best Online ecommerce
solution provider but you simply cannot ignore the
importance of crafting a personalized CTA for each page on your site.
Easy
Signup Form
Making signup difficult will surely turn your visitors
away. On the other hand, keeping the signup forms easy can substantially
increase signups. Short signup forms wherein you ask the visitor to enter minimum
information quickly, connect with people and generate more leads.
Update
Content Frequently
By updating relevant content frequently in the form of
blogs, press releases etc., you improve the rankings of your site. Since you
are able to improve the visibility of your site in Google and other search
engines, which in turn increases traffic and bring leads to your site.
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