As a supplier,
if you want to keep your B2B customers happy, it is important to make their
purchasing process as simple as possible. So if your aim is add convenience to
their buying process, stay away from implementing CIF catalog. A CIF catalog is
a nightmare when it comes to changing catalog content. Updating CIF catalog is
extremely time consuming and make take days to make changes available to the
B2B customer.
An Ariba PunchOut technology gives
you the flexibility that you are looking for in order to retain B2B customers.
With this technology, you can create a personalized shopping experience which
is the key to encourage your customers to come back for purchase. As a
supplier, you can display product pricing and inventory as per customer requirements.
To be more precise, the PunchOut catalog can be designed as per the individual
needs of B2B buyer. This is extremely convenient for the buyer as he doesn’t
have to waste time in browsing through the entire supplier catalog to purchase
a product.
Moreover with
PunchOut functionality, any changes made in catalog content are instantly
available to the B2B buyer. Ariba PunchOut catalog allows you to display real time pricing and availability to
customers. As a result, customers always have access to latest content, leaving
no scope for errors in ordering products. The purchase order created by your
B2B buyer will never contain non-contract products or products with outdated
pricing. No wonder, order accuracy increases tremendously as buyers are able to
order products using updated inventory.
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