Are you fed
up of managing your ever increasing list of customers? Looking for an easy way
to access your customer data that is stored in multiple places? Despite having
a CRM software, many ecommerce business owners face difficulty in managing
customer data. The problem arises because the CRM tool is being used as a standalone
system. The key is to integrate Salesforce CRM with the ecommerce platform and
bring all customer data into one place.
Salesforce CRM integration with
store allows you to merge separate pieces of data into one place. This means no
accessing data from different places. When customer data is at one place, you
are in a better position to make well-informed decisions as far as identifying
the right customers that give the most revenue and profits. There are
integration extensions that automate the process of syncing customer data from
store to Salesforce CRM.
Salesforce solution that integrates with ecommerce allows
data synchronization from store and Salesforce CRM. Any information updated in
one system is automatically updated in the other. Thus, information such as
Leads, Contacts and Accounts is automatically synchronized. Customer
categorization is crucial when it comes to designing marketing campaigns. When
customer information that includes name, purchase history, order etc. is easily
accessible from Salesforce CRM, you are able to better understand the customers.
According to
their buying pattern, you are able to segment customers. This allows you to
design marketing campaigns that specifically target customers with high purchasing
power. This can help to increase the success rate of your marketing campaigns.
Through marketing campaigns, you can offer discount to heavy buyers, which can
help to increase your online sales.
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