Handling Traffic Surges
The holiday
season has always been a difficult period for online retailers. Managing the
spike in traffic and ensuing complications is critical to make money during
festive season. Under any circumstances, you have to keep your site available
during the holiday rush. If your website slows down or crashes during holiday
season, it can lead to major loss in overall business revenue. So make sure
that you have invested in a reliable B2C Ecommerce software so that your website can easily handle high volume
of traffic during holiday sales.
Managing Inventory when Demand is High
As an online
retailer, one of the bigger challenges is to have enough inventory when the
customer demand is high. Financial setbacks are inevitable if stock is
unavailable during the holiday rush. You need to evaluate your last year’s
holiday sales and current trends, and accordingly ensure that the right amount
of stock is available during festive season. Moreover, you should also ensure
that the orders are shipped at the earliest so that the customers don’t have to
wait for long to receive their order.
Improve Customer Service
The festive
season promises a lot more customers to your B2C Ecommerce store but it can quickly become a headache if your
customer service isn’t good enough. If your customer service isn’t prepared, it
can eventually lead to loss of sales. Customers will never tolerate any lapses
in customer service during the festive period. So, you will have to take lot of
effort, to ensure that your customer service is the best it can be. During the
holiday season, you need to provide support service 24/7 to ensure that
customers get help whenever need arises. Offer short response time to customer
needs and issues. Be proactive in your assistance and rest assured you will be
highly appreciated.
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