Supports Canonical URLs
When you have
duplicate or similar content on your ecommerce site, canonical URLs will ensure
that your site does not get penalized by Google or any other search engine. So
despite having duplicate content, issues will not arise if your Ecommerce platform supports
canonical URLs. So without worrying about Google penalty, you can assign
multiple URLs to the same product page using canonicalization.
For instance,
red sweater for men can be listed in multiple categories such as ‘Warm Clothes’
and ‘Fashionable Winter Clothes’. Canonical URLs will ensure that these are
considered separate pages despite identical content.
Canonicalization
allows you to select one specific URL that will represent all the pages with
duplicate content. It tells search engines that this specified URL should be
used for indexing and ranking the page. In simple words, when you have multiple
versions of the same page and you want to only one specified version to be
visible in the search engine results page, it is important to use canonical
URL.
Supports Customizable Robots.txt File
Robots.txt
file plays a crucial role in your site rankings. You don’t want to choose an Ecommerce software that
does not allow you to edit default Robots.txt file. As we all know, Robots.txt
file allows search engines to crawl the site. When the contents of Robots.txt
file are editable, you can decide what pages search engines should crawl.
A
non-editable robots.txt file means you cannot instruct search engines how to
crawl a website. Many times, you don’t want search engines to crawl certain
pages such as ‘thank you pages’ or landing pages connected to your email
campaigns. This is because indexing ‘Thank You Pages’ wrongly inflates
conversion rate. So when you want to prevent certain pages from being indexed
by search engines, make sure to choose a Sales management software that enables you to customize content of robots.txt
file.
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