Large clients,
commonly referred to as B2B customers want PunchOut integration to connect with
their seller. The reason is simple: It has plenty of advantages for both the
buyer as well as the seller. The most important benefit is that it brings great
amount of convenience while purchasing.
PunchOut catalog is a connection that brings the
seller’s ecommerce site directly inside the buyer’s eprocurement system. So
even if the site is located on a remote server, the buyers can open the site in
a single mouse click. No logging using username and password is required to
access the site.
Also with
PunchOut integration, you directly access your pre-approved product catalog. No
spending time and energy in browsing through non-catalog items. So there is no
question of creating an order that contains non-contract products.
Also unlike
CIF catalog, PunchOut is a dynamic product, which means any changes in the
seller’s contract catalog are directly visible to the buyer in real time. So
even if the product pricing or the availability status of a product is updated,
the buyer can know the changes in real time. This eliminates the need to upload
updated catalog into the buyer’s eprocurement system.
Also in a B2B
environment, the procurement manager has no right to approve products. So the
products that have been added in the shopping cart using the procurement system
will require confirmation from the higher authority.
The PunchOut catalog solution has
been designed keeping the B2B approval process in mind. So the shopping cart
containing the selected products is transferred back to the buyer’s
eprocurement system to get order confirmation. This gives the management real
time visibility of the products that will be ordered. Upon receiving the approval,
the seller is notified electronically, who then starts processing the order
immediately.
Considering
the many benefits of PunchOut, there is little wonder that large buyers want
PunchOut integration for conducting business transactions with their sellers.
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