As a
supplier, you might have been often asked by your suppliers to support PunchOut
functionality. The reason is simple: It provides a convenient way for customers
to browse through your catalog and place orders online. Most importantly, your
customers can complete the transaction from within their procurement system.
Suppliers
will benefit from PunchOutcatalog in the following way.
Drive Engagement
From the
supplier’s standpoint, PunchOutcatalog solution feature, can play a critical role in improving
customer loyalty. With this feature, your customers will be happier conducting
business with your organization. Simply put, you make it easier for your
customers to do business with you. For your customers, it gives a tailor-made
shopping experience where the purchasing process is never time consuming. They
are unlikely to leave you and go to your competitors. All this will translate
into higher customer retention. So one can definitely say that this feature is
extremely helpful to boost customer loyalty and enhance overall engagement.
Guarantees Order Accuracy
One of the
biggest advantages of PunchOut SAP catalogsolution is that it ensures product and pricing compliance
to contracts. This is because the connection provides accessibility only to
pre-negotiated catalog. The catalog will contain customer specific products
along with pre-approved pricing. Moreover, real time price and availability
ensures that your customers have access to latest website content. This means
you will never receive incorrect orders, which can contribute immensely in
speeding up the ordering process.
Offer Customized Promotions
Every
customer doing business with you has its own specific needs. Keeping this in
mind, PunchOut Ariba catalog solution allows
you to create customized promotions on the site, which are unique to individual
customers and meet your specific marketing objectives. It can work wonders to
increase your brand’s visibility. Moreover, you can also recommend customer
specific accessories and services as well as display relevant up-sell and
cross-sell products for each of your customers. As a result, you can expect
better response from your customers and subsequently increase in sale.
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