Are you a
supplier and serious about retaining and winning B2B customers? Are you
determined to increase your sale? The answer to all these questions lies in
providing a pleasant shopping experience. Well, this does not mean offering
one-page simple checkout process. This is because their ordering process is not
similar to B2C checkout process. So what you can do to ensure that their
shopping experience is an excellent one. Offering them cXML PunchOut is the right solution to add convenience to their
buying process.
cXML is a
standard language used for exchanging business information between procurement
applications and ecommerce sites. Developed by Ariba, cXML is intended for
two-way communication between systems. cXML PunchOut helps to facilitate
business transactions between the supplier’s site and the customer’s
procurement system. This functionality can help to optimize your business and
give your customers the best possible shopping experience.
As you know,
there is an agreement about what products a supplier will sell to his B2B
customer. A contract catalog containing the pre-approved products and pricing
is decided, which the customer can access to fulfill his buying needs. cXML PunchOut solution will
allow your customers to directly access this contract catalog in a hassle free
manner. No use of username or password; just a single click from the
procurement system takes him to your pre-approved contract catalog.
Also, since
the shopping cart requires approval from the B2B company’s management
authority, PunchOut protocol allows the shopping cart to return to the
company’s procurement application. Here the cart goes through the approval
process and once confirmed, a purchase order is created and electronically
transmitted to the supplier.
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