As we all
know, a PunchOut is a protocol that establishes a direct connection between the
supplier’s site and the customer’s procurement application. It is a direct link
to the supplier’s store that enables the customer to shop from within his
procurement system. It allows PunchOut users (customers) to better interact
with their suppliers. No wonder, B2B and B2G customers are likely to do
business with suppliers that have PunchOut-enabled sites.
As a B2B
customer, if you want to create a customized online store tied to your Ariba
procurement system, you can always rely on Ariba PunchOut,
the flexible solution to configure and integrate online store with your
procurement application. A PunchOut catalog, as we all know, is another version
of the supplier’s online catalog that can be directly accessed from your procurement
application.
As a B2B
customer, you really don’t have to worry about maintaining PunchOut catalog as
it is done efficiently at the supplier’s end. Moreover, it is designed and
customized as per your unique requirements. Since the buying needs vary from
one B2B customer to another, your PunchOut catalog is unique in that aspect.
Ariba PunchOut catalog will never contain non-contract
products, which means no wasting time in browsing through irrelevant products.
You get customized content and a personalized shopping experience, which helps
to simplify the purchasing process. Also, you see product data along with their
photos and not in line-format.
Moreover,
content and pricing are dynamic between supplier-provided updates. This means,
any changes in catalog content are available to you in real time. No reloading
of catalog is required to view content updates. If you want to buy configurable
products from your suppliers, it is possible via PunchOut. This is because
unlike CIF catalog, a PunchOut catalog allows suppliers to display configurable
products on their online store. Moreover, you receive customized promotions on
the basis of your preferences and shopping behavior.
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