Decide the Look and Feel of Customer’s
Shopping Experience
As a
supplier, you have full control over your customer’s shopping experience. You
can now get rid of grid layout – the basic structure of showing products –
commonly used among CIF catalog users. In fact, you can give an Amazon-like
shopping experience to your customers, while they are ordering products. You
can provide intuitive tools for finding products. You can offer a user-friendly
shopping experience to ensure that your customers easily buy and order
products. All this can help in retaining B2B customers and subsequently
increase revenue.
Update Catalog whenever You Want
Everyone knows
how CIF catalogs are horribly inconvenient when it coming to updating catalog
content. It requires a great deal of coordination between the buyer and
supplier in order to update a CIF catalog. Even changing pricing of a single
product, can consume a great amount of time.
On the other
hand, in case of PunchOut catalog update,
customer intervention is not required. It is done only by the supplier whenever
need arises and any changes done in the catalog are immediately visible in real
time to the customer. The customer no longer has to wait for days to view any
updates. So when the supplier or customer is in need of frequent catalog
updates, one can always depend on PunchOut technology.
Sell Related Products
Upselling/cross-selling
that has played an important part in increasing sales, can also be made
available in any PunchOut solution.
It gives you the opportunity to display and sell related products. Via
PunchOut, you can make your customers aware about upsell accessories,
cross-sell items and other related products. Thus, in a way, PunchOut enables
you to better communicate with the customers about your product offerings. So
apart from offering specific contract products, you can also show suggested/related
items in PunchOut catalog. It enables you to launch your promotional products,
which can certainly help to increase order size.
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