PunchOut, as
we know, is a functionality that establishes a direct link between the
customer’s procurement application and the supplier’s ecommerce site. It
simplifies the procurement process of customers as well as enables suppliers to
offer a customized shopping experience.
Considering
that there are multiple B2B customers connected to the supplier website via
PunchOut, one might think that the supplier is maintaining a separate catalog
for each customer, thereby making PunchOut implementation a tedious job. However,
the good news is that the supplier is not required to maintain multiple catalogs
for various customers.
Although SciQuest PunchOut provides a
tailor-made shopping experience for individual B2B customers, there is just one
supplier catalog that is maintained. So if the supplier has 20 B2B customers,
it doesn’t mean that the supplier will have to maintain 20 separate catalogs.
The supplier can support multiple customers using a single catalog.
With SciQuest PunchOut solution, the
supplier has the choice of what to show and what not to show to their
customers. To put it simply, the supplier has full control over the visibility
of his catalog. He can decide what products of the supplier catalog to show to
the customer. So depending upon the terms and conditions of the Contract, the
supplier will display products from his catalog’s entire product range.
PunchOut is
configured in such a way that when the customer logs into the supplier’s
website, only the contract (pre-approved) products are visible to him. No
wonder, PunchOut is also referred to as a pre-configured catalog that will
feature products specific to that customer account only. So it is just that the
supplier is maintaining a separate PunchOut connection so that each customer
can access his specified products from one single catalog. The supplier can also
display upsell and cross-sell opportunities as well as promote products on any
specific customer account.
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