Supports Keyword-Rich URL
Google identifies your Ecommerce platform and other HTML pages through URLs. So if you
want to improve your site’s rankings, it is important that the site supports a keyword-rich
URL structure. It must contain relevant keywords for search engines. If the URL
is confusing and contains jargon, rankings are likely to drop and your site
will go down. To avoid drop in rankings, make sure the platform you choose
allows you to create URLs that are understandable, more readable and static.
The URL structure should be such that the keywords appear right after your
domain name so that the search engines identify what the page is all about.
Allows
you to Edit every Single Page Title
The Ecommerce platformsolutions you choose should give control over page title at a more granular
level. This will enable you to customize the title as well as the Meta tags of
every web page as per your needs. A well-written Meta title will have a
positive impact on the number of people clicking through to your site. So
ensure that your ecommerce platform allows you to update all page titles and
Meta tags whenever need arises.
Allows
you to Setup 301 Redirects
301 Redirects is a command that provides a way to
redirect Internet users to another page than the one they selected from a
search engine results page. This feature is useful, particularly when you have
removed or deleted pages from your site. So whenever your site visitors click
on pages that have been removed, the feature will redirect user to another
relevant page.
Search-Engine
Friendly Site Structure
If you want to increase traffic to your sites, make sure
your Ecommerce platforms are created
using CSS or HTML. However, if you choose Flash, Ajax or JavaScript, the search
engine will have a hard time crawling through your web pages. In short, the
process of crawling becomes considerably inefficient, which can have a negative
impact on your rankings. So avoid creating JavaScript-based website and ensure
that the site is designed using CSS.
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